Our media product is primarily aimed at the age group of around 16 -21-year-olds. This is because of the nature of our film and the potentially distressing reality that we intend to come across. This being said it fits in the genre of teen angst as a counter type. We set out to be different from the majority of films within this genre to create our unique selling point (USP). We feel 16 - 21-Year-olds will be able to relate to the film from either personal experience or that of others around them. A model example of our target audience is outlined below;
This is Sam Hall
- Male
- 17
- Commonly dresses in casual clothes
- Loves comedy, drama and teen films
- Likes to spend free time with friends and going to parties
- Prefers Hollywood blockbusters to independent films
- Has a part time job earning himself roughly £90 a week
- Plans to go to university
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